Successful customer relationship management in a chosen small firm – Katarína Krausková
Katarína Krausková
Bachelor's thesis
Successful customer relationship management in a chosen small firm
Úspešné riadenie vzťahov so zákazníkmi v malej firme
Abstract:
Základnou úlohou tejto bakalárskej práce je navrhnúť stratégiu úspešného zavádzania nového CRM riešenia v malej firme. Práca sa taktiež zameriava na navrhnutie alternatívnych CRM riešení pre vybranú malú firmu XY. Prvá kapitola práce sa zameriava na porozumenie celkového konceptu CRM, jeho vzťahu k marketingu ako aj vzťahu k podnikovej informatike a informačným systémom. Zámerom druhej kapitoly práce …moreAbstract:
The basic purpose of this bachelor thesis is to prepare a strategy of successful in-troduction of a new CRM solution in a small firm. Also the thesis is aimed to sug-gest alternative solutions for successful customer relationship management of the chosen small firm XY. In the first chapter, the main focus is put on understanding the overall concept of CRM, its relation to marketing as well as to business …more
Language used: English
Date on which the thesis was submitted / produced: 19. 5. 2017
Thesis defence
- Supervisor: Ing. Dita Dlabolová
Citation record
ISO 690-compliant citation record:
KRAUSKOVÁ, Katarína. \textit{Successful customer relationship management in a~chosen small firm}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2017. Available from: https://theses.cz/id/13bmbg/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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