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Gabriela MOCKOVÁ, DiS.

Bachelor's thesis

Werbung in Lifestyle-Zeitschriften für Frauen im deutsch-tschechischen Vergleich

Advertising in Lifestyle - magazines for women in German-Czech comparison
Abstract:
The topic of my bachelor thesis is the study of advertising typology in selected lifestyle women's magazines and their comparison within the Czech and German market. The aim of my bachelor thesis is to find and describe possible differences between the use of advertising elements in printed women's magazines on the Czech and German markets.
Abstract:
Studie der Werbung in ausgewählten Lifestyle Frauenzeitschriften und ihr Vergleich im Rahmen des tschechischen und deutschen Marktes. - Ermittlung und Beschreibung von eventuellen Unterschieden der gedruckten Zeitschriften auf dem deutsch-tschechischen Markt
 

Keywords

Werbung Psychologie Emotion Kunde Medienträger Analyse
 
Language used: German
Date on which the thesis was submitted / produced: 18. 6. 2018

Thesis defence

  • Supervisor: Mgr. Martin Mostýn, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

MOCKOVÁ, Gabriela. Werbung in Lifestyle-Zeitschriften für Frauen im deutsch-tschechischen Vergleich. Ostrava, 2018. bakalářská práce (Bc.). OSTRAVSKÁ UNIVERZITA. Filozofická fakulta

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Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA, Filozofická fakulta
https://portal.osu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=44956 Reference to the local database file of the institution

University of Ostrava

Faculty of Arts

Bachelor programme / field:
Philology / German for Business

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