Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's

Maria Ravoeva

Diplomová práce

Abstract:

The relevance of the topic of this thesis lies in the fact that social media marketing has become one of the main marketing trends. This thesis sets out to analyse the concept of social media marketing, its usage, and the deployment of agile in marketing practice. The agility strategic framework enables SMEs to customise their agility based on current capabilities and resources. The Agile Marketing approach stimulates SMEs to become more proactive and use marketing capabilities more efficiently. It is important for the entrepreneurs/SMEs owners to have a clear picture of what Agile in the marketing context implies and to know how to apply the agile methods in their marketing activities.

Keywords

Social media, strategy, Agile Marketing, advertising, SMEs, Google Analytics

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 5. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Michal Chocholoušek, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration