Zpět na vyhledávání

Ing. Juraj Pilát

Master's thesis

Product placement v české audiovizuální tvorbě, jeho klady a zápory

Product placement in czech audiovisual production, its pros and cons
Abstract:
Product placement in Czech republic existed long before its legalization in 2010, but now, after its enactment, creators of audiovisual artworks are gradually learning how to fully use it. Product placement is relatively new and very effective form of advertisement, with benefits for the creators – reduction of costs and obtaining funds and as well for the advertisers. Its undeniable advantage against …more
Abstract:
Product placement v Českej republike existoval už dávno pred jeho legalizáciou v roku 2010, ale až po jeho uzákonení sa ho tvorcovia audiovizuálnych umeleckých diel učia postupne naplno využívať. Je to pomerne nová a veľmi účinná forma reklamy, ktorá má výhody ako pre tvorcov – zníženie nákladov a zaistenie finančných prostriedkov, tak i zadávateľov reklamy. Jeho nespornou výhodou oproti klasickej …more
 

Keywords

Product placement produkt značka reklama
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 5. 2014
Identifier: http://is.vsh.cz/th/10068/vsh_m/

Thesis defence

  • Date of defence: 10. 6. 2014
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution