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Angelina Protchenko

Bachelor's thesis

Marketing strategy for internet startup Vegetaria

Marketing strategy for an eLearning platform
Abstract:
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure …more
Abstract:
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure …more
 

Keywords

Internet marketing social media marketing Vegetaria search engine optimization pay-per-click marketing mix website vegetarian recipes marketing strategy

Keywords

marketing strategy website pay-per-click search engine optimization Vegetaria social media marketing vegetarian recipes Internet marketing marketing mix
 
Language used: English
Date on which the thesis was submitted / produced: 8. 2. 2016
Identifier: http://www.vse.cz/vskp/eid/70425

Thesis defence

  • Date of defence: 7. 9. 2017
  • Supervisor: Martin Lukeš
  • Reader: Jan Mareš

Citation record

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Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/70425