The Benefits of Social Media as a Means of Business Development for Small Organizations – Madeleine Latapie
Madeleine Latapie
Diplomová práce
The Benefits of Social Media as a Means of Business Development for Small Organizations
The Benefits of Social Media Use as a means of Business Development for Small Organizations
Anotace:
Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social …víceAbstract:
Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 6. 12. 2013
Identifikátor:
http://www.vse.cz/vskp/eid/58441
Obhajoba závěrečné práce
- Obhajoba proběhla 16. 9. 2014
- Vedoucí: Ladislav Tyll
- Oponent: Miroslav Karlíček
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/58441
Vysoká škola ekonomická v Praze
Magisterský studijní program / obor:
Ekonomika a management / International Management
Práce na příbuzné téma
-
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Social Media and Gaming: Social Psychological Contributions to English Language Acquisition in Pupils in Compulsory Lower Secondary School Education.
Daniel Mark Sargeant -
The use of Social Media in B2B it Companies: A Guideline for Internal Employees as Social Media Micro-Influencers
Sara Monnecchi -
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Trupeshkumar kanubhai Patel -
Methods and sources of media research and application of the media data in media planning process
Elina Andriasova -
The Social Meanings of Abandoned Mental Hospitals. A Cultural-Sociological Analysis of Visual Culture and Social Media
Olga Kurbatova -
Social media as a part of PR for small and medium businesses: how to survive and succeed
Anna Isakova -
Social Interaction Design for Social Media: The Case of Groupthink and Aggression
Michail Tsikerdekis