Ethics, related to organizational communication. – Bc. Ladislav Centár, BSBA
Bc. Ladislav Centár, BSBA
Master's thesis
Ethics, related to organizational communication.
Ethics, related to organizational communication.
Abstract:
Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship …moreAbstract:
Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship …more
Language used: English
Date on which the thesis was submitted / produced: 7. 4. 2017
Identifier:
https://is.vsfs.cz/th/qxnmc/
Thesis defence
- Date of defence: 23. 6. 2017
- Supervisor: Ing. Jiří Šnajdar
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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