Business plan and strategy for a Marketplace E-Business startup company

CEM UYSAL

Diplomová práce

Abstract:

This master thesis work includes a business plan of an E Business start up company that aims to provide an easier life to foreigners those who are living in Prague with its offering through the selected vendorsDefining and analysing both end customer and service provider market within the focused industries as well as the different parts of the business plan such as executive summary description of the company and operational plan are among the achievement of this thesis After all based on the analyses and calculations that was conducted as part of this study recommendations take place as wellAs results of this study it was seen that majority of correspondents who would buy any of offered services through online channels are between 24 37 years old mainly men and would earn 20.000 40.000 CZK per monthIn conclusion there is a quite big space in the targeted market for the company High profitability possibility amount of required initial investment low rivalry in the industry are also among the key findings of this master thesis

Keywords

E-Business, business plan, strategic management

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration