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Bc. Pavla Mautvicová

Master's thesis

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Abstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …more
Abstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …more
 

Keywords

Media new media social media corporate communication corporate identity corporate social responsibility image the Internet Web 2.0
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier: https://is.vsfs.cz/th/t9s8m/

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

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