Bc. Pavla Mautvicová

Diplomová práce

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Anotace:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …více
Abstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 14. 4. 2016

Obhajoba závěrečné práce

  • Obhajoba proběhla 10. 6. 2016
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: doc. Giuseppe Maiello, Ph.D.

Citační záznam

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Zveřejněno v Theses:
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