Analýza e-marketingové strategie společnosti Europ Assistance s.r.o. – Michal Egert
Michal Egert
Master's thesis
Analýza e-marketingové strategie společnosti Europ Assistance s.r.o.
Analysis of the emarketing strategy of the company Europ Assistance s.r.o.
Abstract:
Tato diplomová práce analyzuje e-marketingovou strategii společnosti Europ Assistance s.r.o. a metodou komparace zjišťuje situaci u konkurence. V první části práce je představena společnost a její produkty. Dále práce analyzuje produkty a internetovou prezentaci konkurence. Závěrečné kapitoly práce se poté zabývají analýzou internetových stránek a komunikační strategií společnosti Europ Assistance …moreAbstract:
This thesis analyzes the e-marketing strategy of the company Europ Assistance s.r.o and compares it with its competitiors. First part of this work presents the company and its products. The second part analyzes the products and web presentation of the competitors. The final chapters then deal with the analysis of the website and communication strategy of the company Europ Assistance. Findings in the …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 10. 2013
Identifier:
http://www.vse.cz/vskp/eid/43261
Thesis defence
- Date of defence: 11. 9. 2014
- Supervisor: Jiří Sedláček
- Reader: Jurij Kostaš
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/43261
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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