Moderní trendy v marketingové komunikaci – Bc. Karolína Vlachová
Bc. Karolína Vlachová
Bachelor's thesis
Moderní trendy v marketingové komunikaci
Modern trends in marketing communication
Abstract:
Tato bakalářská práce se zabývá novými formami marketingové komunikace. Teoretická část popisuje úvod do marketingového a komunikačního mixu a jsou zde popsány trendy ve 21. století. Dále se tato práce zabývá jednotlivými novými formami marketingové komunikace-mobilní marketing, word of mouth marketing a jeho formy-virální marketing, buzzmarketing, guerilla marketing, ambush marketing, event marketing …moreAbstract:
This Bachelor thesis deals with new forms of marketing communication. Theoretical part features introduction into marketing and communication mix, innovative marketing circulation and described trends in 21. century. Following content presents individual new marketing communication trends, such as mobile marketing, word of mouth marketing and its forms-viral marketing, buzzmarketing, guerilla marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2018
Identifier:
https://is.vsfs.cz/th/t67zu/
Thesis defence
- Date of defence: 21. 6. 2018
- Supervisor: PhDr. Miroslav Komárek, CSc.
- Reader: Ing. Miloslav Vaňák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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