The process of commodification in contemporary consumer culture. Commodifying space using the example of the Svabin site: developing a strategy for the chosen territory and business unit – Bc. Mariia Titova
Bc. Mariia Titova
Master's thesis
The process of commodification in contemporary consumer culture. Commodifying space using the example of the Svabin site: developing a strategy for the chosen territory and business unit
The process of commodification in contemporary consumer culture. Commodifying space using the example of the Svabin site: developing a strategy for the chosen territory and business unit
Abstract:
Tématem zvolené diplomové práce je "Proces komodifikace v současné spotřební kultuře. Komodifikace prostoru na příkladě areálu Švabin: vypracování strategie pro vybrané území a obchodní jednotku". V teoretické části je podán výklad pojmů: komodifikace a spotřební kultura, práce obsahuje rozbor problematiky kulturně-tržních vztahů, které přispívají k rozvoji komodifikačních procesů jako spotřebního …moreAbstract:
The topic chosen for my thesis is "The process of commodification in contemporary consumer culture. The commodification of space on the example of the Svabin site: developing a strategy for the chosen territory and business unit". The theoretical part is an explanation of the concepts: commodification, and consumer culture, the work analyses the issue of cultural-market relations, which contribute …moreKeywords
\Commodification \consumer culture \branding \communication \consumer society \socio-cultural system \commodification in the museum sphere \museums \Svabin Museum \Komodifikace \konzumní kultura \komunikace \konzumní společnost \sociokulturní systém \komodifikace v muzejní sféře \muzea \Svabin muzeum
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2023
Identifier:
https://is.vsfs.cz/th/gddbj/
Thesis defence
- Date of defence: 16. 6. 2023
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
ISO 690-compliant citation record:
TITOVA, Mariia. \textit{The process of commodification in contemporary consumer culture. Commodifying space using the example of the Svabin site: developing a strategy for the chosen territory and business unit}. Online. Master's thesis. Praha: University of Finance and Administration. 2023. Available from: https://theses.cz/id/1fbm26/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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