Statistical analysis of digital social communication in Italy

Alan Musaev

Bakalářská práce

Abstract:

This thesis explores the relationship between digital communication and socio-political engagement in Italy using data from the European Social Survey (ESS). The study examines how factors such as internet use frequency, political affiliation, and trust in institutions influence online interactions. A combination of correlation analysis, chi-square tests, and multiple regression models is used to assess the impact of socio-demographic factors on digital communication behaviors. The findings indicate that frequent internet users engage more in digital interactions, but political participation online remains relatively low. Additionally, political trust and ideological alignment influence the ty pe of content shared. The results highlight the evolving role of digital communication in shaping political discourse, emphasizing the need for further research on platform-specific engagement trends.

Keywords

digital communication, social media, European Social Survey, political engagement, internet use

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 3. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2025
• Vedoucí: prof. Ing. Jindřich Špička, Ph.D.
• Oponent: Jitka Sirohi, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics