Návrh marketingové strategie konkrétní instituce – Bc. Věra Sklenářová
Bc. Věra Sklenářová
Master's thesis
Návrh marketingové strategie konkrétní instituce
Marketing Strategy Proposal of the Specific Institution
Abstract:
ANOTACE Autor: Bc. Věra Sklenářová Název: Návrh marketingové strategie konkrétní instituce Práce je zaměřena na návrh marketingové strategie konkrétní instituce na základě metod analýz. Pro stanovení návrhu vhodné marketingové strategie je provedena vnitřní a vnější analýza podniku a vypracována SWOT matice. Výsledky těchto analýz a SWOT matice jsou podkladem pro dotazníkové šetření a identifikaci …moreAbstract:
ANNOTATION Autor: Bc. Věra Sklenářová Title: Marketing Strategy Proposal of the Specific Institution The thesis is focused on the marketing strategy proposal of the specific institution based on the methods of analysis. For determining the design appropriate marketing strategy is implemented internal and external company analysis and SWOT matrix. The results of these analysis and SWOT matrix are the …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 4. 2019
Identifier:
https://is.sting.cz/th/w0u81/
Thesis defence
- Date of defence: 29. 5. 2019
- Supervisor: Ing. Jiří Urbánek, Ph.D.
- Reader: Ing. Petr Šerák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AKADEMIE STINGSTING ACADEMY
Master programme / field:
Economy and Management / Business Economy and Management
Theses on a related topic
-
Evaluation of the Reliability of the Company and Suggestion of the Optimal Way of Financing justification in the companyGazprom in Comparison with Chevron Corporation
Ellina Filimontseva -
Evaluation of Reliability of the Company and Suggestion of the Optimal Way of Financing Justification in the Company Rosneft in Comparison with ExxonMobil
Daria Shishkina -
Evaluation of the Reliability of the Company and Suggestion of Optimal Way of Financing
Barno Shadmanova -
Evaluation of the Reliability of the Company and Suggestion of Optimal Way of Financing
Zhilan Xie -
Evaluation of the Reliability of the Company and Suggestion of Optimal Way of Financing
Yimin Lu -
Evaluation of the Financial Performance of the Company and Suggestion of Optimal Way of Financing
Mengying Guo -
Evaluation of the Reliability of the Company and Suggestion of Optimal Way of Financing
Xi Cheng -
Využití ArcGIS Survey123 v projektové výuce zeměpisu na 2. stupni ZŠ
Vlastimil Novák