Consumer Adoption of Electric Vehicles in Sub-Saharan Africa: A Case of Ghana

Kwadwo Amponsah Kwakye

absolventská práce studenta CŽV

Abstract:

This thesis aims to delve into the intricate landscape of "Consumer Adoption of Electric Vehicles in Sub-Saharan Africa," with Ghana serving as a focal point for investigation. The overarching objectives include unraveling consumer perspectives on electric mobility, scrutinizing socioeconomic influences on adoption patterns, and assessing the impact of governmental policies and charging infrastructure. Additionally, the study seeks to dissect the environmental and economic implications of electric vehicle adoption, identifying barriers and opportunities unique to the Ghanaian context. Through this multifaceted analysis, the thesis aspires to not only contribute nuanced insights into the dynamics of electric vehicle adoption in the region but also provide actionable recommendations for policymakers and industry stakeholders invested in fostering sustainable and eco-friendly transportation solutions in Sub-Saharan Africa.

Abstract:

This thesis aims to delve into the intricate landscape of "Consumer Adoption of Electric Vehicles in Sub-Saharan Africa," with Ghana serving as a focal point for investigation. The overarching objectives include unraveling consumer perspectives on electric mobility, scrutinizing socioeconomic influences on adoption patterns, and assessing the impact of governmental policies and charging infrastructure. Additionally, the study seeks to dissect the environmental and economic implications of electric vehicle adoption, identifying barriers and opportunities unique to the Ghanaian context. Through this multifaceted analysis, the thesis aspires to not only contribute nuanced insights into the dynamics of electric vehicle adoption in the region but also provide actionable recommendations for policymakers and industry stakeholders invested in fostering sustainable and eco-friendly transportation solutions in Sub-Saharan Africa.

Keywords

Consumer Adoption, Sustainable Transportation, Sub-Saharan Africa, Ghana, Electric Vehicles

Keywords

Consumer Adoption, Sustainable Transportation, Sub-Saharan Africa, Ghana, Electric Vehicles

Language used: English

Date on which the thesis was submitted / produced: 4. 9. 2024

Thesis defence

• Supervisor: doc. Ing. Jana Přikrylová, Ph.D.
• Reader: Hana Volfová, Ph.D.

ŠKODA AUTO a.s.

Škoda Auto Vysoká škola o.p.s.

celoživotní:
Master of Business Administration