Business plan for opening a «Dunkin Donuts» franchise restaurant in Prague

Aliaksandr Kubyshkin

Bakalářská práce

Anotace:

The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives.

Abstract:

The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives.

Klíčová slova

Entrepreneurship, financial plan, Dunkin Donuts, marketing plan, restaurant, business plan

Keywords

business plan, Entrepreneurship, restaurant, financial plan, Dunkin Donuts, marketing plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 2. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 5. 6. 2017
• Vedoucí: Blanka Habrmanová
• Oponent: Jan Mareš

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management