Recruitment processes in the Czech division of a multinational beverage company

Bc. Josefína Buriánková

Diplomová práce

Abstract:

This diploma thesis examines the recruitment processes in a Czech division of The CocaCola Company. The main aim of the thesis is to describe and evaluate the current state ofrecruitment processes and employer branding, subsequently identify its problematic areasand propose possible further recommendations. The theoretical part contains basic notionsfrom the area of Human Resource Management focusing of recent trends in recruitmentbased on an analysis of the secondary sources. The practical part contains analysis of thecompany´s internal documents and is focused on the characteristics of The Coca-ColaCompany, description of the current state of recruitment processes. Further it contains anevaluation of the semi-structured interviews with employees, which are conducted basedon the data gathered through participative observation in the company and semistandardized interviews with Human Resource Partner and as well as with recruiterFinally based on the recognized drawbacks, recommendations, for improving therecruitment processes, are defined.

Keywords

Recruitment, Employer branding, Onboarding, Human Resources, Fluctuation, Selection, Sourcing of employees

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management