Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception. – Veronica Martinelli
Veronica Martinelli
Master's thesis
Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.
Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.
Anotácia:
Nowadays, the regulation of the tobacco market assumes a crucial role due to the scientifically proven harmful effect. Companies within this industry must respect some boundaries set by the legal framework on promotional activities. Despite this, the tobacco industry remains economically relevant and innovative, and therefore, it is essential to investigate how firms balance their profitability and …viacAbstract:
Nowadays, the regulation of the tobacco market assumes a crucial role due to the scientifically proven harmful effect. Companies within this industry must respect some boundaries set by the legal framework on promotional activities. Despite this, the tobacco industry remains economically relevant and innovative, and therefore, it is essential to investigate how firms balance their profitability and …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 15. 5. 2023
Identifikátor:
https://vskp.vse.cz/eid/90313
Obhajoba závěrečné práce
- Obhajoba proběhla 5. 6. 2023
- Vedúci: Martin Machek
- Oponent: Daniela Kolouchová
Citační záznam
Citace dle ISO 690:
MARTINELLI, Veronica. \textit{Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.}. Online. Diplomová práca. Praha: Vysoká škola ekonomická v Praze. 2023. Dostupné z: https://theses.cz/id/1oq4x2/.
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Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90313
Vysoká škola ekonomická v Praze
Master programme:
Management
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