Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception. – Veronica Martinelli
Veronica Martinelli
Master's thesis
Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.
Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.
Abstract:
Nowadays, the regulation of the tobacco market assumes a crucial role due to the scientifically proven harmful effect. Companies within this industry must respect some boundaries set by the legal framework on promotional activities. Despite this, the tobacco industry remains economically relevant and innovative, and therefore, it is essential to investigate how firms balance their profitability and …moreAbstract:
Nowadays, the regulation of the tobacco market assumes a crucial role due to the scientifically proven harmful effect. Companies within this industry must respect some boundaries set by the legal framework on promotional activities. Despite this, the tobacco industry remains economically relevant and innovative, and therefore, it is essential to investigate how firms balance their profitability and …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2023
Identifier:
https://vskp.vse.cz/eid/90313
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Martin Machek
- Reader: Daniela Kolouchová
Citation record
ISO 690-compliant citation record:
MARTINELLI, Veronica. \textit{Promotional activities inside regulated markets. Impact of IQOS events on customer brand awareness and perception.}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/1oq4x2/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90313
Vysoká škola ekonomická v Praze
Master programme:
Management
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