Inovace a Customer Relationship Management – Ing. Katarína Kubindová
Ing. Katarína Kubindová
Master's thesis
Inovace a Customer Relationship Management
Innovation and Customer Relationship Management
Abstract:
The object of the thesis “Innovation and Customer Relationship Management” is to analyze the Customer Relationship Management in relation to the innovation and to find the weaknesses in the area of innovation in a company. The first part includes the theoretical review of this topic with the emphasis on relation between innovation and Customer Relationship Management. According to these theoretical …moreAbstract:
Predmetom diplomovej práce „Inovácie a riadenie vzťahov so zákazníkmi“ je analýza riadenia vzťahu so zákazníkmi vo vzťahu k inováciám a nájdenie slabých stránok v oblasti inovácií. Prvá časť obsahuje teoretický rozbor danej problematiky, pričom dôraz je kladený na oblasť prepájajúcu inovácie a riadenie vzťahu so zákazníkmi. V druhej časti je na základe teoretických poznatkov analyzované riadenie vzťahov …more
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 6. 2009
Identifier:
https://is.muni.cz/th/w9axl/
Thesis defence
- Date of defence: 2. 9. 2009
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Eva Švandová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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