Adriana Hrušková

Bachelor's thesis

Reklama na internetu

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Abstract:
HRUŠKOVÁ, Adriana. Advertisement on the Internet. [ Bachelor’s Dissertation ] The Institute of Hospitality Management. Prague : 2013. 61 pages. The dissertation describes advertising on the Internet. It explains the basic concepts about the Internet and advertising. Furthermore, it describes the various types of Internet advertising, its advantages and disadvantages, the functions of Internet advertising …more
Abstract:
HRUŠKOVÁ, Adriana. Reklama na internete. [Bakalárska práca ] Vysoká škola hotelová. Praha : 2013.61 strán. Bakalárska práca opisuje reklamu na internete. Vysvetľuje základné pojmy ohľadom internetu a reklamy. Ďalej popisuje druhy internetovej reklamy, jej výhody a nevýhody, funkcie internetovej reklamy. Tiež porovnáva reklamu na internete s tradičnýmireklamnými médiami ako je televízia, noviny alebo …more
 

Keywords

Kľúčové slová bannerová reklama etický kódex Facebook história reklamy a internetu internet marketing reklama. Keywords advertising banner advertising code of ethics the history of advertising and the Internet the Internet marketing.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2013
Identifier: http://is.vsh.cz/th/11642/vsh_b/

Thesis defence

  • Date of defence: 4. 6. 2013
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

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