Podpora predaja vo vybranej finančnej inštitúcii – Marián Tarcala
Marián Tarcala
Bachelor's thesis
Podpora predaja vo vybranej finančnej inštitúcii
Sales promotion in the selected financial institution
Abstract:
Bachelor thesis deals with sales support in theory and then to support the sale of Tatra bank, a.s. and Raiffeisen Bank. In the introductory chapter of the thesis is the theoretical definition of marketing, marketing communication and individual communication mix tools below we analyze various sales promotion, used in selected institutions. The aim of this work is to characterize and compare the use …moreAbstract:
Bakalárska práca sa zaoberá problematikou podpory predaja v teoretickej rovine a následne podporou predaja v Tatra banke, a.s. a Raiffeisen banke. V úvodnej kapitole práce sa po teoretickom definovaní marketingu, marketingovej komunikácie a jednotlivých nástrojov komunikačného mixu ďalej zaoberáme analýzou jednotlivých nástrojov podpory predaja, využívaných vo vybraných inštitúciách. Cieľom práce je …more
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier:
https://is.ambis.cz/th/mu5ej/
Thesis defence
- Date of defence: 17. 6. 2015
- Supervisor: Ing. Adriana Zliechovcová, MBA
- Reader: Ing. Jaroslav Paľa, PhD.
Citation record
ISO 690-compliant citation record:
TARCALA, Marián. \textit{Podpora predaja vo vybranej finančnej inštitúcii}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2015. Available from: https://theses.cz/id/1pzol2/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Legal Administration in Undertaking
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