Bc. Marek Jileček
Master's thesis
Online marketing strategy for Diva Paris
Abstract:
Diploma thesis is focused on the Internet marketing and its options that could be used by e-shop called Diva Paris. The theoretical part analyses the basics of Internet marketing. Main attention is focused mainly on the characteristics of different Internet marketing tools and advantages of their use. In practical part of this thesis the analysis of company current marketing and position on market …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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