Exploration of sensory marketing and its influence on customers’ behaviors – Sebastien Turies
Sebastien Turies
Master's thesis
Exploration of sensory marketing and its influence on customers’ behaviors
Exploration of sensory marketing and its influence on customers’ behaviors
Abstract:
This paper describes what is sensory marketing with in-depth reviews of each sense. It also explains what a company should focus on for each sense in order to successfully implement sensory marketing in their strategy. In the practical part, two marketing experiences promoting the same product were conducted, but one traditional stimulating only sight and another affecting all five senses. The results …moreAbstract:
This paper describes what is sensory marketing with in-depth reviews of each sense. It also explains what a company should focus on for each sense in order to successfully implement sensory marketing in their strategy. In the practical part, two marketing experiences promoting the same product were conducted, but one traditional stimulating only sight and another affecting all five senses. The results …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86870
Thesis defence
- Date of defence: 31. 5. 2022
- Supervisor: Martin Machek
- Reader: Daniela Kolouchová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86870
Vysoká škola ekonomická v Praze
Master programme:
Management
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