Crisis Management

Valeriia Trofimova

Bachelor's thesis

Abstract:

The main goal of the following thesis lies in conducting a case study of SAP and to be more precise, their headquarter in Prague, for which the author analyses the effectivity of the company’s crisis management based on the quantitative analysis of the questionnaire distributed between the workers of the selected organization. In conclusion, the author characterizes the degree to which the organization managed to tackle the problem and what were the most troubled components. As for the methodology of the bachelor thesis, the author primarily relies on the quantitative analysis and a hypothesis testing, where the author will analyze the key tendencies and patterns related to crisis management, such as the way how the company’s actions are perceived by people belonging to different groups, such as gender, age, working experience. Research is based on the primary data collected with the use of a questionnaire based on Google Forms. Author primarily uses Chi-Square tests and paired t-tests. To finish, the author repeats the most essential assumptions that were confirmed through hypothesis testing: After the pandemic, employees' views of SAP's management and crisis management changed. The pandemic period had a worse overall rating, showing employees were dissatisfied with SAP's reaction; The association between age and the thoughts variable was significant, suggesting younger workers were more likely to consider resigning; Two indicators were linked to a higher percentage of women than men considering quitting the organization, showing that women were more vulnerable to such thoughts. The final recommendation is that SAP has learned enough from this event to conduct additional in-depth assessments that will reveal the most problematic parts of the company's crisis management plan by meticulously analyzing pandemic reports and conducting additional research with SAP employees who worked during the pandemic.

Keywords

Risk management, Business diversification, Crisis aspects, Stabilization in crisis management

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 18. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 5. 2023
• Vedúci: doc. Ing. Tomáš Macák, Ph.D.
• Oponent: Monika Jadrná, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration