The impacts of digital marketing on consumer behavior in Cambodia – Bc. Sokagnna Tiv
Bc. Sokagnna Tiv
Master's thesis
The impacts of digital marketing on consumer behavior in Cambodia
Abstract:
Objectives of the thesis The main objective of this thesis is to research the impacts of digital marketing in Cambodia on consumer behavior, from the consumers' perspective. Partial objectives include: •To examine various digital (social) media platforms that could influence consumer behavior in Cambodia. •To identify types of products that Cambodian people purchase on digital media platforms. •To …more
Language used: English
Date on which the thesis was submitted / produced: 4. 4. 2023
Thesis defence
- Date of defence: 25. 5. 2023
- Supervisor: Ing. Richard Selby, Ph.D.
- Reader: Zdenek Linhart, externi
Citation record
ISO 690-compliant citation record:
TIV, Sokagnna. \textit{The impacts of digital marketing on consumer behavior in Cambodia}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/1u6j1f/.
Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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