Performance of Multinational Company

Ing. Lilia Tugulea

Master's thesis

Abstract:

The thesis investigates the balanced scorecard approach as a way of measuring subsidiary performance. The framework was envisioned as being a suitable change from the historically emphasized financial measures. The fundamental objective of the study is to describe how to develop and implement the balanced scorecard framework. The thesis consists of two main parts. First part reviews and summarizes the theory related to multinational companies, performance, and balanced scorecard approach. The second part develops a proposal for balanced scorecard implementation. A single case study was conducted. A wholly owned subsidiary of a multinational company was targeted and considered relevant for the purpose. The data was gathered through conducting semi-structured interviews, consulting internal documents and personal observations. We strongly believe that, if to put aside the complexity of the method, implementing it will result in a holistic overview of the subsidiary performance. However, we want to mention that since the approach has not been actually enforced, our work is limited to provide a proposal. The project could however be envisioned as a first step in applying the framework at a corporate level.

Keywords

multinational, subsidiary, performance, balanced scorecard, Orange Moldova

Language used: English

Date on which the thesis was submitted / produced: 16. 5. 2016

Thesis defence

• Date of defence: 13. 6. 2016
• Supervisor: Ing. Bc. Sylva Žáková Talpová, Ph.D.
• Reader: doc. Ing. Petr Pirožek, Ph.D.

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)