Business plan of rental apartments

Valeriia Pashkina

Bakalářská práce

Anotace:

The aim of this bachelor thesis is to create a business growth plan for a property management company ‘Vista Riverside’ on how to develop a profitable rent strategy for its existing and new apartment. Theoretical part gives an insight into business planning, with emphasis of marketing strategy and financial plan. It also explains purpose of investment in real estate. Practical part is about implementing theory in practice. It provides information about the company, analysis of the market, marketing strategy and financial forecast.

Abstract:

The aim of this bachelor thesis is to create a business growth plan for a property management company ‘Vista Riverside’ on how to develop a profitable rent strategy for its existing and new apartment. Theoretical part gives an insight into business planning, with emphasis of marketing strategy and financial plan. It also explains purpose of investment in real estate. Practical part is about implementing theory in practice. It provides information about the company, analysis of the market, marketing strategy and financial forecast.

Klíčová slova

Business plan, Real Estate, Investment, Short-term rent

Keywords

Business plan, Investment, Short-term rent, Real Estate

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 2. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2018
• Vedoucí: Karel Pernica
• Oponent: Martina Honcová

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management