Matěj Poláček
Bachelor's thesis
Event management - After Sales konference
Event management – After Sales konference
Abstract:
Cílem bakalářské práce je popsat činnosti spojené s přípravou a pořádáním eventu a navrhnout standardy a nástroje pro zlepšení specifické akce.V bakalářské práci jsou nejprve definovány pojmy event a event management, event marketing a projektový management. Dále je nastíněn rozdíl mezi těmito pojmy a popsán proces řízení projektu, náplň práce projektového manažera a jeho týmu. V praktické části je …moreAbstract:
The aim of this bachelor thesis is to describe all activities related to event preparation and organisation and to suggest possible improvements of this process.This bachelor thesis contains description of event, event management, event marketing, project management. In following chapters are described topics contains the differences between these concepts and describes the process of project management …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 12. 2015
Thesis defence
- Supervisor: Ing. Jana Šturmová, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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