Génération Y et marketing de mode des marques de pret-a-porter dans l'industrie de mode - Le cas de Chanel – Bc. Darina UJOVÁ
Bc. Darina UJOVÁ
Master's thesis
Génération Y et marketing de mode des marques de pret-a-porter dans l'industrie de mode - Le cas de Chanel
Generation Y and marketing of luxury brands in fashion industry - Exemple of Channel
Abstract:
The aim of this master thesis called Generation Y and marketing of luxury brands in fashion industry - Example of Chanel is to analyse marketing strategy of one of the most luxury brand in the world, Chanel to be able to make some propositions to improve this strategy and concentrate it to the generation Y. First part of thesis is theorical and describe notions as luxe, fashion marketing and characteristics …moreAbstract:
Le but principal de ce mémoire de master est d'analyser la stratégie marketing de la marque Chanel afin de proposer les orientations possibles de cette stratégie pour pouvoir attirer plus de la clientele de la génération Y. Nous faisons la description des notions de luxe, de marketing de mode et de la génération Y d'une maniere théorique pour pouvoir passer a la partie pratique ensuite. Dans la partie …more
Language used: French
Date on which the thesis was submitted / produced: 20. 8. 2019
Thesis defence
- Supervisor: doc. Mgr. Jaromír Kadlec, Dr.
Citation record
ISO 690-compliant citation record:
UJOVÁ, Darina. \textit{Génération Y et marketing de mode des marques de pret-a-porter dans l'industrie de mode - Le cas de Chanel}. Online. Master's thesis. Olomouc: Palacký University Olomouc, Faculty of Arts. 2019. Available from: https://theses.cz/id/233kpi/.
The right form of listing the thesis as a source quoted
UJOVÁ, Darina. Génération Y et marketing de mode des marques de pret-a-porter dans l'industrie de mode - Le cas de Chanel. Olomouc, 2019. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPalacký University Olomouc
Faculty of ArtsMaster programme / field:
Philology / Specialised French for Economic Practice
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