Porovnání marketingové komunikace vybrané veřejné vysoké školy a soukromé vysoké školy – Diana Jaklová
Diana Jaklová
Bachelor's thesis
Porovnání marketingové komunikace vybrané veřejné vysoké školy a soukromé vysoké školy
Comparison of marketing communication of selected public and private university
Abstract:
Závěrečná práce se zabývá komparací marketingové komunikace dvou vybraných vysokých škol ze soukromého a veřejného sektoru. Analyzovaná je vysoká škola Ambis a Mendelova univerzita v Brně. Cílem této bakalářské práce je zhodnotit marketingovou komunikaci dvou vybraných vysokých škol ze soukromého a veřejného sektoru a navrhnout doporučení pro zefektivnění této komunikace. V prvních dvou části se práce …moreAbstract:
The final thesis deals with the comparison of marketing communication of two selected universities from the private and public sectors. The analyzed universities are Ambis College and Mendel University in Brno. The aim of this bachelor thesis is to evaluate the marketing communication of the two selected universities from the private and public sectors and propose recommendations for improving this …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2023
Identifier:
https://is.ambis.cz/th/y4qpq/
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: PhDr. Iva Zadražilová, Ph.D.
- Reader: prof. PhDr. Ľudovít Hajduk, Ph.D.
Citation record
ISO 690-compliant citation record:
JAKLOVÁ, Diana. \textit{Porovnání marketingové komunikace vybrané veřejné vysoké školy a soukromé vysoké školy}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2023. Available from: https://theses.cz/id/24h9d8/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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