Strategy for the development of meat industry in Kazakhstan

Albert Rakhimov

Bachelor's thesis

Abstract:

The development of animal husbandry and the meat industry is among the priorities of Kazakhstan. Considering that the strategy of economic growth of Kazakhstan provides for both the desire for a competitive presence in the global market and the development of Kazakhstan's agro-industrial complex. The share of livestock products in Kazakhstan's agricultural products' total gross volume is more than 52%. In these conditions, the question of a systematic approach to the development of Kazakhstan's animal husbandry as an agricultural sector is more relevant than ever. In the theoretical part, strategic management was considered with an emphasis on competitive advantages. The strategy is a look at the long-term future to determine what the company wants to achieve and develop a plan for how to achieve it. The goal of a strategy is to define and communicate a picture of the enterprise through a system of core goals and policies. In order to form competitive advantages for meat and meat products producers, we can recommend the Indicator "safety", that is, to confirm the quality of products with documentation on mandatory certification, to emphasize the usefulness and safety of these products. The study examines the current state of the meat industry in Kazakhstan and highlights development problems. The main factors influencing the increase in the competitiveness of meat processing enterprises are considered. Recommendations for improving the competitive functioning of the meat products market are offered. In the field of state support for the meat industry in Kazakhstan, it is necessary to improve the approaches and methods of work to improve the genetic potential of CATTLE. In this regard, in addition to reproductive animals, an indexed assessment is required to determine the reproductive value of animals, molecular genetic examination, which makes it possible to provide more accurate information about the origin of the reproductive animal. industry.

Keywords

Meat production, cattle, beef, agriculture, competition, strategy, control

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2021

Obhajoba závěrečné práce

• Vedúci: Ing. Pavel Kotyza, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration