Zuzana VYTŘENSOVÁ

Bachelor's thesis

Les jeux de mot(s) dans les slogans publicitaires

Plays on words in advertising slogans
Abstract:
The objective of our bachelor thesis is to find out which types of wordplay are most commonly used in advertising slogans. At the beginning of the thesis we will introduce the terms ?advertising slogan? and ?wordplay?. Then we will list the main types of wordplay. Next we will carry out a survey aimed at finding examples for each category of wordplay. All examples from the magazine GEO or from the …more
Abstract:
Le but de notre mémoire de licence est d?évaluer quels types des jeux de mot(s) sont les plus utilisés dans les slogans publicitaires. Premi?rement, nous présenterons la définition d?un slogan publicitaire et de la notion de jeu de mot(s). Puis, nous mentionnerons les types principaux de jeux de mot(s). Apr?s, nous ferons la recherche scientifique dans le but de trouver des exemples précis pour chaque …more
 

Keywords

Jeu de mot(s) slogan publicitaire substitution calembour charade inclusion permutations jeux pctographiques
 
Language used: French
Date on which the thesis was submitted / produced: 20. 4. 2012
Accessible from:: 20. 4. 2012

Thesis defence

  • Date of defence: 21. 5. 2012
  • Supervisor: Mgr. Jana Brňáková, Ph.D.

Citation record

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VYTŘENSOVÁ, Zuzana. Les jeux de mot(s) dans les slogans publicitaires. Ostrava, 2012. bakalářská práce (Bc.). OSTRAVSKÁ UNIVERZITA V OSTRAVĚ. Filozofická fakulta

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  • Soubory jsou od 20. 4. 2012 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty
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University of Ostrava

Faculty of Arts

Bachelor programme / field:
Philology / French for Business

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