Podnikový marketing v mezinárodním talent managementu – Ing. Kristína Babíková, Ph.D.
Ing. Kristína Babíková, Ph.D.
Doctoral thesis
Podnikový marketing v mezinárodním talent managementu
Businees Marketing in International Talent Management
Abstract:
Význam lidí jako takových v organizacích narůstá a očekává se, že konkurence na trhu práce na straně poptávky v budoucnu poroste. Organizace tak hledají komplexní strategie pro lákání a udržování talentů. Talent management vznikl v reakci na situaci na trhu práce a implementace marketingových principů je považováno za primární odpověď na výzvy spojené s náborem a udržením zaměstnanců. Nicméně v současné …moreAbstract:
The importance of people in organisations has been rising, and competition on demand for labour is expected to accelerate in the future. Therefore, organisa-tions seek comprehensive strategies to attract and retain talent. The area of tal-ent management has emerged as a reaction to the labour market situation and the implementation of marketing principles are seen as a primal approach for responding …more
Language used: English
Date on which the thesis was submitted / produced: 3. 4. 2019
Identifier:
https://is.muni.cz/th/osmzz/
Thesis defence
- Date of defence: 21. 6. 2019
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Pavla Staňková, Ph.D., doc. PaedDr. Dana Egerová, Ph.D.
Citation record
ISO 690-compliant citation record:
BABÍKOVÁ, Kristína. \textit{Podnikový marketing v mezinárodním talent managementu}. Online. Doctoral theses, Dissertations. Brno: Masaryk University, Faculty of Economics and Administration. 2019. Available from: https://theses.cz/id/2b4jro/.
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationDoctoral programme / field:
Economy and Management (4-years) / Business Economy and Management
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