Evolution of Business strategy and Success Factors of Microsoft Corporation – Elizaveta Baiborodova
Elizaveta Baiborodova
Bachelor's thesis
Evolution of Business strategy and Success Factors of Microsoft Corporation
Abstract:
The main purpose of the thesis is to evaluate the changes in the business strategy of Microsoft Corporation. The research consists of two parts: theoretical and practical sections. In the theoretical part, detailed overview of changes in the Microsoft’s business strategy in the “Gates Era” as well as in “Post Gates Era” was introduced, and the organizational changes that had been undertaken in order …more
Language used: English
Date on which the thesis was submitted / produced: 10. 3. 2021
Thesis defence
- Supervisor: Ing. Miloš Ulman, Ph.D.
Citation record
ISO 690-compliant citation record:
BAIBORODOVA, Elizaveta. \textit{Evolution of Business strategy and Success Factors of Microsoft Corporation}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/2bgw1n/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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