Leveraging BI as support to Sales Team in GoodData – Mario Andres Botero Silva
Mario Andres Botero Silva
Master's thesis
Leveraging BI as support to Sales Team in GoodData
Abstract:
The main objective of this thesis is to define if the use of a Business Intelligence tool to show metrics about sales pipeline in a B2B envoironment improves the performance of a sales department. While data discovery is very important in an organization sales teams may not have the necessary background or knowledge to adequately convert data into information thus a self-service BI tool may give rise …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Jan Tyrychtr, Ph.D.
Citation record
ISO 690-compliant citation record:
BOTERO SILVA, Mario Andres. \textit{Leveraging BI as support to Sales Team in GoodData}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/2bklnd/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
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