Ing. Lilia Kozina

Master's thesis

Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan

Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan
Abstract:
This thesis reviews how companies can identify and manage positive and negative factors, influencing Business strategic plan. Business strategic plan, being a part of Strategic management, sets the right direction to the company and brings a lot of benefits, such as sustainable competitive advantage, profit and greater market share. There are many factors influencing Business strategic plan, and companies …more
Abstract:
This thesis reviews how companies can identify and manage positive and negative factors, influencing Business strategic plan. Business strategic plan, being a part of Strategic management, sets the right direction to the company and brings a lot of benefits, such as sustainable competitive advantage, profit and greater market share. There are many factors influencing Business strategic plan, and companies …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2019

Thesis defence

  • Date of defence: 12. 6. 2019
  • Supervisor: Ing. Jan Čmolík
  • Reader: DBA Oldřich Dutý, MSc

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance