BA Xuan Thanh Nguyen

Master's thesis

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
Abstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …more
Abstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …more
 

Keywords

Digital marketing tourism market access strategy digital marketing platforms and tools Michael Porter's 5 forces SWOT quantitative research qualitative research planning sustainable development handicraft handicraft villages traditional villages
 
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2019

Thesis defence

  • Supervisor: doc. Ing. Zuzana Tučková, Ph.D.

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Nguyen, Xuan Thanh. Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place. Zlín, 2019. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Business Administration

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