Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place – BA Xuan Thanh Nguyen
BA Xuan Thanh Nguyen
Master's thesis
Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
Abstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …moreAbstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …more
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2019
Thesis defence
Citation record
ISO 690-compliant citation record:
NGUYEN, Xuan Thanh. \textit{Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2019. Available from: https://theses.cz/id/2fj24d/.
The right form of listing the thesis as a source quoted
Nguyen, Xuan Thanh. Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place. Zlín, 2019. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Business Administration
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