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BA Xuan Thanh Nguyen

Master's thesis

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
Abstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …viac
Abstract:
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives …viac
 

Keywords

Digital marketing tourism market access strategy digital marketing platforms and tools Michael Porter's 5 forces SWOT quantitative research qualitative research planning sustainable development handicraft handicraft villages traditional villages
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 15. 4. 2019

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Nguyen, Xuan Thanh. Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place. Zlín, 2019. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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https://portal2.utb.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=52842 Odkaz na soubor do lokálního úložiště instituce