Project management of marketing communications events with the use of econometric and decision-making techniques – Bc. Kristýna Kučírková
Bc. Kristýna Kučírková
Master's thesis
Project management of marketing communications events with the use of econometric and decision-making techniques
Abstract:
The diploma thesis fills in the knowledge gap between the project management of marketing communications events at ŠKODA AUTO a.s., and the simultaneous use of econometric as well as decision-making techniques when preparing events. The theoretical part is compiled of findings on project management, event management, and econometric as well as decision-making techniques, followed by the empirical part …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2016
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
KUČÍRKOVÁ, Kristýna. \textit{Project management of marketing communications events with the use of econometric and decision-making techniques}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/2jukxy/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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