The Role of Web Design and Web Accessibility in Attracting New Customers to the Business

Bc. Krystyna Sanko, BA

Diplomová práce

Abstract:

The Role of Web Design and Web Accessibility in Attracting Customers to the Business the purpose of the given Diploma Thesis is to analyze the benefits of improved Web Accessibility and Web Design not only for the users with special access needs, but also for the organizations. The Thesis is composed of theoretical and practical parts. In theoretical part the essences of both Web Design and Web Accessibility are introduced, their definitions, main elements, and techniques are demonstrated. Last subchapters of theoretical chapters are analyzing the impact of Web Accessibility and Web Design on organizations performances, and how firms can benefit from improved Web Accessibility and Web Design of their websites. The practical part of this paper is devoted mostly to Click Away Crown Research 2017 and its results interpretation, its background, aims and findings. Click Away Crown 2017 is a research Survey, aimed to investigate the online shopping experience of people with physical impairments in the Czech Republic, and thus, analyze the costs for the organizations of neglected Web Accessibility compliances, and Web Design conformities of commercial web pages. The last chapters of the Thesis Conclusions and Results & Discussions are devoted to summing up both theoretical and practical chapters and to analyzing the results of the knowledge gained in all chapters of the Thesis.

Keywords

Web Design Web Accessibility spending power, disabled people HTML CSS Java Script PHP, Web Content Accessibility Guidelines Survey Business Click Away

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Benda, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management