Arba Shporta
Master's thesis
Cluster analysis in marketing
Cluster Analysis in Marketing
Abstract:
Methods of cluster analysis are statistical methods, which are being studied and applied across a wide range of fields, from biology and economics, to astrology and marketing. Hence, it is crucial for such methods to be described properly in professional literature as well as in study materials, in order for it to be used adequately. This thesis is a reaction to the book Statistics for Marketing and …moreAbstract:
Methods of cluster analysis are statistical methods, which are being studied and applied across a wide range of fields, from biology and economics, to astrology and marketing. Hence, it is crucial for such methods to be described properly in professional literature as well as in study materials, in order for it to be used adequately. This thesis is a reaction to the book Statistics for Marketing and …more
Language used: English
Date on which the thesis was submitted / produced: 1. 5. 2023
Identifier:
https://vskp.vse.cz/eid/89385
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Jana Cibulková
- Reader: Zdeněk Šulc
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89385
Vysoká škola ekonomická v Praze
Master programme / field:
Economic Data Analysis / Data Analysis and Modeling