Arba Shporta
Master's thesis
Cluster analysis in marketing
Cluster Analysis in Marketing
Anotácia:
Methods of cluster analysis are statistical methods, which are being studied and applied across a wide range of fields, from biology and economics, to astrology and marketing. Hence, it is crucial for such methods to be described properly in professional literature as well as in study materials, in order for it to be used adequately. This thesis is a reaction to the book Statistics for Marketing and …viacAbstract:
Methods of cluster analysis are statistical methods, which are being studied and applied across a wide range of fields, from biology and economics, to astrology and marketing. Hence, it is crucial for such methods to be described properly in professional literature as well as in study materials, in order for it to be used adequately. This thesis is a reaction to the book Statistics for Marketing and …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 1. 5. 2023
Identifikátor:
https://vskp.vse.cz/eid/89385
Obhajoba závěrečné práce
- Obhajoba proběhla 5. 6. 2023
- Vedúci: Jana Cibulková
- Oponent: Zdeněk Šulc
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89385
Vysoká škola ekonomická v Praze
Master programme / odbor:
Economic Data Analysis / Data Analysis and Modeling