Drivers of Consumer Behaviour of Apple and Samsung Users in Uzbekistan

Sitora Salieva

Bakalářská práce

Abstract:

The main objective of this thesis is to cover the idea of the consumer behavior driving factors on the example of Apple and Samsung users in Uzbekistan. The secondary aim of this thesis is to enclose the concept of the traditional consumer behavior, to illustrate the major decision making models as well as the factor how they play their role as a key drivers of this process. Besides, to describe external and internal decision making factors of the consumer.Additionally, to understand how the marketing and advertisement tools influence the consumer decisions when it comes to purchasing the smartphone of the particular model. The subject of this study is the consumer behavior in Uzbekistan in relation to buying Apple or Samsung smartphone. The analysis will be conducted through the means of the primary and secondary analysis of the academic sources and survey results performed by the author.

Keywords

substantial level, Questionnaire, qualitative research, smartphone, preferences, habits, income

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Platilová Vorlíčková

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration