Drivers of Consumer Behaviour of Apple and Samsung Users in Uzbekistan – Sitora Salieva
Sitora Salieva
Bachelor's thesis
Drivers of Consumer Behaviour of Apple and Samsung Users in Uzbekistan
Abstract:
The main objective of this thesis is to cover the idea of the consumer behavior driving factors on the example of Apple and Samsung users in Uzbekistan. The secondary aim of this thesis is to enclose the concept of the traditional consumer behavior, to illustrate the major decision making models as well as the factor how they play their role as a key drivers of this process. Besides, to describe external …more
Language used: English
Date on which the thesis was submitted / produced: 16. 3. 2022
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
Citation record
ISO 690-compliant citation record:
SALIEVA, Sitora. \textit{Drivers of Consumer Behaviour of Apple and Samsung Users in Uzbekistan}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/2mz0jw/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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