The Effect of Personalized Social Media Advertisement on Purchase Intention – Ing. Bengisu Uzun
Ing. Bengisu Uzun
Master's thesis
The Effect of Personalized Social Media Advertisement on Purchase Intention
The Effect of Personalized Social Media Advertisement on Purchase Intention
Abstract:
Personalized social media marketing is becoming popular in recent years. However, the effectiveness of such initiatives and the path they lead to customers' purchases remains an open question. Therefore, this study investigates the effect of Instagram's personalized social media advertisements on users' purchase intentions. The study uses a quantitative research design with a survey questionnaire to …moreAbstract:
Personalized social media marketing is becoming popular in recent years. However, the effectiveness of such initiatives and the path they lead to customers' purchases remains an open question. Therefore, this study investigates the effect of Instagram's personalized social media advertisements on users' purchase intentions. The study uses a quantitative research design with a survey questionnaire to …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2024
Identifier:
https://is.muni.cz/th/rufmo/
Thesis defence
- Date of defence: 20. 6. 2024
- Supervisor: doc. Ahad Zareravasan, PhD
- Reader: Ph.D. Prateek Kalia
Citation record
ISO 690-compliant citation record:
UZUN, Bengisu. \textit{The Effect of Personalized Social Media Advertisement on Purchase Intention}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2024. Available from: https://theses.cz/id/2or01n/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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