The Project of Establishment of New Model of Cafe in Zlín city

Bc. Vostanik Shishmanyan

Master's thesis

Abstract:

The fear to fail forces entrepreneurs to establish businesses that are tried by other people many times. This makes a boundary and limit for customers to try something new. It would be of interest in Zlín, where you can find several types of public places to visit, to find a real possibility to improve this situation. On the other hand, even in small city like Zlín, consumers are not satisfied to visit every time the same places. Therefore, this re-search is focused on establishing and bringing to efficiency a new type of café, which customers of Zlín can visit. For this Master's Thesis, the primary goal is the establishment of new model of café in Zlín city. This project will enable our customers to try different features at the same time, which is not possible in other cafes in Zlín City. Due to the fact that this business is com-pletely new in Zlín city, one of the most important goals is to develop a heavy promo-tional strategy, using different marketing levers. The Thesis is aimed to research the Zlín market, make a financial analysis for Anticafe and create project of establishment of new model of café in Zlín city with calculations of Time, Risk and Cost Analysis.

Abstract:

The fear to fail forces entrepreneurs to establish businesses that are tried by other people many times. This makes a boundary and limit for customers to try something new. It would be of interest in Zlín, where you can find several types of public places to visit, to find a real possibility to improve this situation. On the other hand, even in small city like Zlín, consumers are not satisfied to visit every time the same places. Therefore, this re-search is focused on establishing and bringing to efficiency a new type of café, which customers of Zlín can visit. For this Master's Thesis, the primary goal is the establishment of new model of café in Zlín city. This project will enable our customers to try different features at the same time, which is not possible in other cafes in Zlín City. Due to the fact that this business is com-pletely new in Zlín city, one of the most important goals is to develop a heavy promo-tional strategy, using different marketing levers. The Thesis is aimed to research the Zlín market, make a financial analysis for Anticafe and create project of establishment of new model of café in Zlín city with calculations of Time, Risk and Cost Analysis.

Keywords

Anticafe, Business, Ansoff, S.W.O.T., CPM, PDPC

Language used: English

Date on which the thesis was submitted / produced: 18. 4. 2017

Thesis defence

• Supervisor: doc. Ing. David Tuček, Ph.D.

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Business Administration