Angelina Veliká
Master's thesis
Expanze rodinné firmy na zahraniční trh
The expansion of a family business into the foreign market
Abstract:
Diplomová práce se věnuje expanzi rodinné firmy na zahraniční trh. Hlavním cílem práce je nalezení strategie expanze na německý trh pro konkrétní rodinnou firmu. Práce je rozdělena do tří hlavních kapitol. V první kapitole jsou představeny teoretické modely internacionalizace, formy vstupu na trh a také zde jsou identifikovány hlavní příčiny obtíží, kterým firmy čelí při expanzi. Druhá kapitola se …moreAbstract:
The thesis focuses on the expansion of a family business into the international market. The main goal of the thesis is to find a strategy for expanding into the German market for a specific family business. The work is divided into three main chapters. The first chapter presents theoretical models of internationalization, market entry forms, and also identifies the main causes of difficulties that …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Identifier:
https://vskp.vse.cz/eid/92208
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Alena Filipová
- Reader: Jiří Zeman
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/92208
Vysoká škola ekonomická v Praze
Master programme:
Mezinárodní obchod
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